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FORD Seeks 2010 Fusion Owners For Unique Consumer Program |
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Written by admin@hybridcar.com
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Oct 24, 2009 at 12:00 AM |
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Ford Motor Company is conducting a nationwide search for passionate 2010 Fusion and Fusion Hybrid owners to participate in Fusion 41, a consumer program designed to build awareness and excitement around the all-new 2010 Ford Fusion. The Fusion 41 program – named for the unsurpassed 41 mpg fuel economy that makes Fusion America’s most fuel-efficient midsize sedan, and the 41 participants – builds on the success of the Ford Drive One advertising campaign, which focuses on actual customers experiencing new Ford vehicles and sharing their stories with others. The Fusion 41 consumer story will come to life on the Internet, through social networking sites like Facebook, YouTube and Twitter.
How Fusion 41 works
Eight 2010 Fusion owners from throughout the country will be selected to participate in the Fusion 41 program. They will be chosen based on their passion for Fusion and their ability to share compelling information about the vehicle on the Internet. Applicants must have a current Facebook profile with a minimum of 100 friends and an active photo collection. Each of the eight Fusion owners will then choose four friends or family members to join their team, and each team will be given a 2010 Ford Fusion or Fusion Hybrid to drive in an automotive relay race. To complete the relay, each team member must fulfill an assigned task within 41 hours, tracking competitive variables such as miles driven, stops made or the number of passengers picked up.
The winning team will be chosen based on their ability to complete the activities and provide proof by uploading photos and videos to various social media sites, including Facebook.
The Fusion owner of the winning team will have their vehicle paid off, and team members will win free gas for one year.
“Fusion 41 is a fun way to engage customers and get them talking about the all-new 2010 Fusion,” said Jeff Eggen, Ford Car Experiential Marketing manager. “There’s no better way to spread the word about our new products than by putting them into the hands of prospective customers and enabling them to experience our vehicles firsthand.”
2010 Fusion owners interested in competing in Fusion 41 may apply at www.fusion41.com between now and November 6. |
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